Supermarkets and Consumerism

The idea behind the second ritual I have decided to explore is a comment on our everyday lives. Compared to the ritual's that go along with church's, the ritual of going to the supermarket is quite different. As it is a place we have create to make our lives easier and I think it reflects our consumer culture and the society we live in with the piles and piles of food.
The ritual of going to the supermarket is not something we do for pleasure, it is a necessary requirement in order to survive and get food, however because of this it has become something everyone does on a regular basis.

While photographing at the supermarket I found it more interesting to let the space and the objects reflect this idea of consuming rather than the people. I also found the layout of the aisles quite interesting as well when thinking about the composition of the photographs.

The photograph's from this shoot can be divided into three different aspects when looking at the supermarket. The first is the repetition of the food and packaging:

Looking down the different aisles:

And the different layouts of the aisles:

I also really liked this photo as it emphasizes the size of the building, the hight of the ceiling and the mass space of the floor which is something you don't normally notice while you are in the supermarket especially at the checkout's where there seems to be an endless row of checkout along the aisles.  

The rest of the photo's are below.

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